In recent months, the future of TikTok in the United States has been uncertain, with talks of a potential ban looming over the popular social media platform. This debate has been fuelled by concerns over data privacy and …
10 things you NEED to include in your business plan as a small business
When it comes to running a small business, having a solid business plan in place is absolutely crucial for success. We talk in more detail about the importance of having a strong business plan in our other blog post …
PPC Explained: What you need to know as a small business
As a small business owner diving into the world of digital marketing, it can be overwhelming to navigate the various channels and strategies available. One powerful tool that can significantly impact your online presence …
Why small businesses should embrace Social Media Marketing in 2025
Did you know that 4.9 billion people worldwide use social media, with the average user spending nearly 2.5 hours daily on these platforms? According to DataReportal, this equates to nearly 40% of waking hours spent on …
The difference between Instagram Reels and TikTok’s Video Algorithms: what your small business needs to know entering 2025
Social media algorithms significantly impact small businesses, often reducing their organic reach and making it challenging to compete with larger brands, especially when not utilising engaging content formats like …
The top red flags when choosing a digital marketing agency
Did you know that as of January 2024, there were over 430,000 marketing and advertising agencies worldwide, reflecting a 2.6% year-on-year growth? With so many options, finding the right digital marketing agency for your …