Marketing packages built around what your business actually needs
Marketing rarely fits neatly into an off-the-shelf box. One business might need to understand why its website isn’t generating enquiries. Another might need an SEO strategy, help launching paid advertising or greater clarity around its brand and positioning. Sometimes you need ongoing marketing support. Other times, you simply need the right expertise to solve a specific challenge and get you moving in the right direction.
That’s where our marketing packages come in.
At The Business Tea, our packages give you access to experienced marketing specialists for a defined piece of work, without automatically committing you to an ongoing retainer.
From digital marketing packages covering SEO and paid media to comprehensive marketing audits and strategic brand work, we’ll help you identify what your business actually needs, agree on a clear scope, and focus our time where it can make the biggest difference.
What are marketing packages?
Marketing packages bring together a defined set of marketing activities, expertise and deliverables to achieve a particular objective.
Rather than paying for ongoing marketing activity indefinitely, you’re commissioning a specific piece of work with an agreed purpose, scope and intended outcome.
That could mean developing the strategic foundations for your next stage of growth, understanding what’s preventing your website from performing, strengthening your visibility in search or improving the performance of your paid advertising.
The exact work varies because the problem varies.
That’s an important distinction in how we approach business marketing packages at The Business Tea. We don’t start with a checklist and work backwards to make your business fit it. We start by understanding what you’re trying to achieve and recommend the package – or another form of support – that makes the most commercial sense.
Explore our marketing packages
Whether you already know exactly what support you’re looking for or you’re still trying to work out where the problem lies,
our packages cover several different areas of marketing.
Marketing & Brand Strategy
Get the foundations right before deciding what comes next.
Our Marketing & Brand Strategy package brings your commercial objectives, audience, positioning, messaging and marketing together into one clear strategic direction.
It’s particularly useful if your business has grown without a formal marketing strategy, you’re preparing for your next stage of growth, or your current marketing feels like a collection of disconnected activities rather than one joined-up approach.
SEO Packages
Improve how your business gets found.
Our SEO packages provide focused, project-based support to tackle specific organic search challenges and opportunities.
Depending on what your business needs, that could involve strengthening your technical foundations, improving existing content, developing an SEO strategy or preparing your website for sustainable long-term search growth.
And because the way people search is changing, we don’t only think about traditional Google rankings. We consider how your business can be discovered across search engines, AI platforms and the wider search landscape.
Paid Media Packages
Make paid advertising work harder for your business.
Our paid media and PPC packages provide specialist support for businesses that want to launch, review, improve or optimise their paid advertising without immediately committing to an ongoing paid media retainer.
From campaign structure and tracking to targeting, creative, optimisation and performance, we’ll focus on building or improving the areas that matter most to your objectives.
Marketing Audits & Reviews
Sometimes you need to understand the problem, before you invest in the solution.
Our marketing audits take a detailed look at a specific area of your marketing to establish what’s working, what isn’t and where the biggest opportunities lie.
Choose from:
- Website Audit – review performance, user experience, messaging, SEO and conversion opportunities.
- Social Media Audit – understand how effectively your current social presence is performing and where it could improve.
- Technical SEO Audit – uncover technical issues that could be limiting your website’s search visibility and performance.
- Content Audit – identify which content is delivering value, what’s underperforming and where opportunities exist.
- Competitor Gap Analysis – understand your competitive landscape and identify gaps your business could take advantage of.
You won’t just receive a document full of observations. The aim is to give you clear, prioritised recommendations you can actually use.
Small Business Marketing Packages
Senior marketing expertise without needing a full in-house marketing department.
Our small business marketing packages are designed specifically for smaller and growing organisations that need access to experienced marketing support while keeping investment focused.
Rather than spending limited budgets across every available marketing channel, we’ll help you prioritise the activities most likely to support your current objectives and stage of growth.
That could mean starting with strategy, fixing existing problems or investing in a focused area such as SEO or paid media.
Not every business needs an ongoing marketing retainer…
…and we won’t try to sell you one if you don’t.
There are plenty of situations where a defined marketing support package makes more sense than ongoing outsourced marketing.
You might already have an internal marketing team but need specialist expertise for a particular project. You might want an independent assessment of what’s currently happening before committing more budget. Or perhaps you’ve identified a specific problem and simply need experienced people to help you solve it.
A package gives you a defined piece of work with a clear beginning, purpose and outcome.
Ongoing support is different.
If your business needs continuous strategic input, regular implementation, optimisation across multiple channels or additional marketing capacity month after month, one of our ongoing services or retainers may make more sense.
Which marketing package is right for your business?
You don’t need to diagnose the problem before speaking to us.
In fact, we’d rather you didn’t spend money on an SEO package because somebody told you that you “need SEO”, only to discover that your real problem sits somewhere completely different.
A useful way to think about it is:
| If you’re thinking… | A good place to start is… |
|---|---|
| “We don’t have a clear marketing direction.” | Marketing & Brand Strategy Packages |
| “We need to improve our organic visibility.” “We need to diversify away from expensive marketing channels like paid media.” | SEO Packages |
| “We want to launch or improve paid advertising.” | Paid Media Packages |
| “We know something isn’t working, but need to understand why.” | Marketing Audits & Reviews |
| “Our website isn’t performing as well as it should.” | Website Audit |
| “We’ve got loads of content, but don’t know what’s actually working.” | Content Audit |
| “We need to understand how we compare with competitors and the market.” | Competitor Gap Analysis |
| “We’re a smaller business and aren’t sure where to invest time or money first.” | Small Business Marketing Packages |
And if you still don’t know?
That’s completely fine.
Tell us what’s happening in your business, what you’re trying to achieve and where you’re getting stuck. We can help you work out what comes next.
Why choose a marketing package from The Business Tea?
Your business comes before the package
We’re not interested in selling you a predetermined collection of deliverables you don’t need. We’ll first understand your business, objectives and existing marketing before agreeing what the work should involve.
One of the reasons we started The Business Tea was our dislike for agencies who would try to force you down a certain path for a pay-cheque. We’ve seen it in house and agency side first-hand, and we never want our clients to feel like they’re being sold to rather than genuinely helped.
Senior expertise doing the work
The people helping you understand the problem are also involved in solving it.
You get experienced marketing specialists working directly on your business rather than a senior person selling the project before handing everything over to a more junior member of the team.
Strategy and implementation under one roof
Some businesses need recommendations. Others need somebody to actually make them happen.
Because our expertise spans strategy, consultancy and hands-on digital marketing, we can support both – either as part of the package where appropriate or through subsequent implementation support.
Recommendations grounded in commercial reality
More traffic, impressions and clicks can all be useful indicators, but they aren’t the end goal. We want to understand what marketing needs to contribute to your wider business and make recommendations accordingly.
No-nonsense advice
If we don’t think you need something, we’ll tell you. And if we think a different approach would generate more value than the package you originally enquired about, we’ll tell you that too.That’s how we’d want a marketing partner to treat our business, so it’s how we treat yours.
We don’t butter things up or treat you like a magpie, showing you only the shiny statistics or ‘good news’. We’re transparent, honest and treat every conversation with our clients like having a brew with a friend.
Marketing support that can grow with your business
The right solution today doesn’t have to be the right solution forever. You might start with an audit to understand what’s holding you back, move into a focused package to address the highest-priority opportunities and eventually decide that ongoing support makes commercial sense.
Or you might complete one project with us, take the recommendations back to your internal team and never need us again.
Both are perfectly good outcomes.
Our marketing services packages are designed to give businesses access to the right expertise at the point they need it, while leaving you with greater clarity about what should happen next.
Because unlike some marketing agencies, the objective isn’t to make you dependent on The Business Tea. It’s to help you make better marketing decisions.
Need help choosing the right marketing package?
You don’t need to know whether you need an audit, SEO package, strategy project or something else before getting in touch.
Tell us about your business, what you’re trying to achieve and what’s getting in the way.
We’ll listen, ask the right questions and help you identify the most sensible next step – whether that’s one of our digital marketing packages, another service we offer, or something you can tackle internally.
Frequently Asked Questions: Marketing Packages
What is included in a digital marketing package?
The contents of a digital marketing package depend on its objective. For example, an SEO package may include technical optimisation, keyword research or content improvements, while a paid media package could focus on campaign setup, tracking or optimisation.
We don’t believe every business needs the same collection of deliverables, so our digital marketing packages are shaped around a clearly defined business need rather than a generic checklist.
How much do marketing packages cost?
The cost of a marketing package depends on the scope, complexity, expertise and amount of work required.
Rather than publishing one price for a standard package that may include work your business doesn’t need, we’ll establish the objective and scope first and provide clear pricing before the project begins.
What’s the difference between a marketing package and a marketing retainer?
A marketing package is project-based, with a defined objective, scope and end point. A marketing retainer provides ongoing access to marketing expertise and support over a longer period. This could be 3, 6, 12, 18 months or more.
Packages can work particularly well when you need to solve a specific problem or complete a defined project. Retainers are generally better suited to businesses that need continuous strategy, implementation and optimisation.
Are your marketing packages suitable for small businesses?
Yes. We offer dedicated marketing packages for small businesses, designed to help smaller and growing organisations prioritise their investment and access experienced marketing expertise without needing to build a complete in-house team.
We also work with established SMEs and larger organisations, so the scope and level of support can be adapted to the size, complexity and requirements of the business.
Can you create a bespoke marketing package for our business?
Yes. Although our package categories provide a useful starting point, the scope of work should ultimately reflect what your business needs.
We’ll look at your objectives, current marketing activity, internal capabilities and challenges before recommending an approach. If that requires expertise across several areas of marketing, we can build the project accordingly.
Can our internal marketing team work with The Business Tea on a package?
Absolutely. You don’t need to outsource your entire marketing function to work with us.
We regularly provide specialist or strategic expertise alongside internal teams, giving them additional capability for a particular project, challenge or area of marketing. We can provide recommendations for your team to implement, work collaboratively with them or provide implementation support ourselves.
How do I know which marketing package my business may need?
Start with the problem or outcome rather than the marketing channel.
Think about what you’re trying to change: perhaps you need clearer strategic direction, greater search visibility, better advertising performance, a stronger website or simply a better understanding of what’s currently working.
If you’re not sure what’s causing the problem, that’s often a sign that an audit or initial conversation is a better starting point. Tell us what you’re trying to achieve and we’ll help you determine the most appropriate next step.