PPC packages designed around clear objectives, not long-term commitments
Not every business needs an ongoing paid media retainer.
Sometimes, you simply need an experienced partner to help solve a specific challenge. That might mean launching your first advertising campaigns, restructuring an underperforming Google Ads account, expanding onto new platforms, or building a paid media strategy before investing more budget.
That’s exactly what our PPC packages are designed to do.
Every package is built around a clearly defined objective, agreed scope of work, and intended outcome. Once the project has been completed, you’ll have everything you need to move forward with confidence. Some businesses choose to manage campaigns themselves, others commission another project, and some decide ongoing optimisation through a retainer is the right next step.
At The Business Tea, we’ll work with you to define an approach that genuinely makes the most sense for your business, rather than pushing you towards a long-term commitment that might not be necessary.
What are PPC packages?
A PPC package is a project-based service designed to help your business achieve a specific pay-per-click advertising objective within an agreed timeframe.
Unlike ongoing retainers, packages have a defined beginning and end. They’re ideal for businesses that need specialist expertise to solve a particular challenge, whether that’s improving existing campaigns, launching a new advertising platform, developing a paid media strategy, or auditing account performance before increasing investment.
Every project begins by understanding your business, your audience, your commercial objectives, and your existing marketing activity. From there, we’ll define a clear scope of work and deliver recommendations or implementations that help move your advertising forward.
Because no two businesses are the same, the activities within each package will vary. What remains consistent is our focus on delivering meaningful outcomes rather than simply completing a checklist of tasks.
When is a PPC package the right choice?
Project-based support isn’t the right answer for every business, but there are plenty of situations where it makes far more sense than committing to ongoing monthly management or a longer term arrangement.
A PPC package may be the right fit if you’re launching paid advertising for the first time and want to start with strong foundations. Equally, it can provide valuable direction if you’ve inherited an advertising account, feel that existing campaigns aren’t delivering the results they should, or want an independent perspective before increasing your advertising budget or changing direction.
Packages also work well for businesses exploring new advertising platforms or preparing for a significant product launch where a defined piece of work is needed before ongoing management becomes a consideration.
If your objective has a clear end point, a package is often the most effective and commercially sensible way to approach it.
What can our PPC packages help you achieve?
Every package starts with an objective rather than a predefined list of deliverables. That allows us to tailor the project around what your business actually needs while keeping the scope clearly defined from the outset.
Launch paid media with confidence
Starting paid advertising for the first time can feel daunting, particularly when budgets are limited and every pound needs to work hard. We’ll help you build strong foundations by creating the right account structure, developing an appropriate campaign strategy, implementing accurate tracking, and ensuring your campaigns are ready to launch with confidence.
Improve existing campaign performance
Not every advertising account needs rebuilding from scratch. Sometimes the biggest opportunities come from refining campaign structure, improving targeting, reviewing conversion tracking, strengthening ad copy, or making better use of available data. We’ll review your existing activity, identify where improvements can be made, and implement changes that support stronger performance.
Expand across new advertising platforms
Many businesses begin with Google Ads before exploring other channels such as Microsoft Ads, LinkedIn Ads, Meta Ads, TikTok Ads or Aggregator Platforms like G2 or Capterra. We’ll assess whether expansion makes sense for your audience, recommend the most appropriate platforms, budgets, and build campaigns that support your wider marketing objectives rather than simply increasing activity.
Build a paid media strategy before investing further
Increasing advertising spend without a clear strategy often leads to wasted budget. In fact, we’ve seen this time and time again both in-house and working with clients.
We’ll review your audience, competitors, existing campaigns, and commercial objectives before developing a paid media strategy that provides clarity on where to invest, which platforms deserve your attention, and how campaigns should support your wider marketing goals.
We don’t just look at advertising platforms
Paid advertising works best when it’s informed by how people actually discover businesses today.
Search behaviour no longer starts and ends with Google. People compare products through AI assistants, search social platforms for recommendations, watch short-form video before making purchasing decisions, and move between multiple channels before they ever click an advert.
As part of every PPC package, we use our Search Everywhere approach to understand where demand exists, how audiences research products and services, and which platforms are most likely to influence a purchase. Those insights help shape everything from platform selection and audience targeting to campaign messaging and landing page recommendations, ensuring your advertising reflects how people search today rather than how they searched a few years ago.
What happens when your PPC package is complete?
Every package is designed with a clear objective and a defined point of completion.
Once we’ve delivered the agreed work, we’ll talk you through our work, findings and data, explain any recommendations, and make sure you have everything needed to move forward confidently. Depending on the package, this may include campaign structures, strategic recommendations, implementation work, reporting, or supporting documentation.
From there, the next step is entirely up to you.
Some businesses continue managing their campaigns internally using the work we’ve completed. Others commission another package focused on a different objective, while many choose to transition into one of our paid media retainers so we can continue refining performance as campaigns mature.
Whatever you decide, we’ll always recommend the approach we believe offers the greatest value for your business rather than encouraging ongoing support where it may not be needed.
Who our PPC packages are for
Our PPC packages are designed for businesses that want to solve a specific challenge, improve a particular area of their paid advertising, or build stronger foundations before deciding what comes next.
Ideal for businesses launching paid advertising for the first time or looking to make better use of a limited advertising budget.
Many smaller businesses don’t have the resources to employ a dedicated paid media specialist, making project-based support an accessible way to benefit from experienced guidance. Whether you’re looking to generate more enquiries, increase online sales, or simply gain confidence that your advertising budget is being invested effectively, a PPC package provides a structured way to build strong foundations without committing to ongoing management from day one.
Perfect for organisations reviewing existing campaign performance, expanding into new advertising platforms, or looking for strategic input before increasing investment.
As businesses grow, paid media often becomes more complex. New products are introduced, advertising budgets increase, and campaigns begin spanning multiple platforms. Our packages help marketing teams and business leaders step back, evaluate what’s working, identify opportunities for improvement, and ensure future investment is supported by a clear strategy rather than assumptions.
Suitable for businesses that need independent account reviews, campaign restructuring, or specialist expertise to support larger advertising initiatives without committing to a long-term engagement from day one.
Enterprise organisations often have established internal teams or agency relationships but require additional expertise for specific projects or initiatives. Whether you’re preparing for a major campaign, reviewing account structure, validating strategy, or seeking an objective second opinion, our project-based approach provides focused support that complements existing resource without disrupting day-to-day operations.
A good example of this, especially in larger organisations are things like ROI cost analysis; where we would take a deep dive into paid media activity, coupled with CRM data to get a true picture of return on investment.
Ready to get more from your paid advertising?
We’ll help you identify the challenge you’re trying to solve, recommend the most appropriate package, and never suggest work you don’t need.
Frequently Asked Questions
What’s included in a PPC package?
The exact scope depends on your objectives, but projects commonly include campaign strategy, account reviews, campaign setup, restructuring, platform expansion, conversion tracking, performance analysis, light market and competitor research, as well as implementation work. Every package is tailored to the outcome you’re trying to achieve.
Do you offer Google Ads packages?
Yes. We offer Google Ads packages for businesses launching Google Ads, reviewing existing accounts, or improving campaign performance. We also provide project-based support across Microsoft Ads, LinkedIn Ads, Meta Ads, TikTok Ads, and wider paid media strategies and platforms.
How is a PPC package different from a retainer?
A PPC package is designed to deliver a specific piece of work with a clear objective and completion point. A retainer provides ongoing management, optimisation, and strategic support over a longer period. If you’re unsure which approach is right for your business, we’ll help you decide based on your goals rather than recommending a service you don’t need.
Can I move on to a retainer after completing a package?
Absolutely. Many businesses begin with a project to build strong foundations before transitioning into a retainer for ongoing optimisation and support. Others choose to implement the work internally or commission another package as their priorities evolve.
Will you review my existing advertising before recommending a package?
Before agreeing the scope of any project, we’ll take the time to understand your business, review any existing advertising activity where appropriate, and recommend the package that we believe will deliver the greatest value. Of course, we won’t be doing any deep analysis or investigating until the project commences – but we may have a top-level look into your account to get an idea of the current state of play.