The Ultimate Guide to
Growing your Small Business Online
using Digital Marketing
As Marketers and Digital Marketing Enthusiasts, one of the main reasons we started our business was because we were tired of seeing regurgitated content, full of ‘fluff’, neglecting to tell you what is actually important when you’re trying to grow and develop your business online. We’ve both worked our way up the industry across a variety of companies, and we have over 20 years’ worth of “do’s and dont’s” we would love to share with you to help kick-start and develop your business success no matter what industry you’re in!
From strategy to execution, we have something for everyone across a range of abilities and skill sets to help you cut through the noise and stand out online.
What does the course cover?
Below you will find a breakdown of everything that’s included in our course “The Ultimate Guide to Growing your Small Business Online using Digital Marketing”. The course is online based and filled with actionable strategies, how-to’s, videos and interactive learning elements like flip-cards and quizzes – so no matter how you learn best, there’s something for everyone.
Whether you already have a small business and you’re looking to up your online presence, or you’re in the planning stages – our all-encompassing course covers everything you need to know to get your business off the ground in the most effective way possible, regardless of your business type or industry.
Creating a Business Plan
In this module, we’ll be working from the ground up, and taking a look at why you want to start your own business, what this entails, and what experience and qualifications you may have to fortify your business goals.
We will work together to create your very own Business Plan: a document that defines in detail what your business intentions are, and how you plan to achieve them. Business plans outline everything from your target market, products and services, finances, marketing and beyond. They aren’t only useful if you’re looking to attract financial investment from a third party. They’re also a great working document to remind yourself of your strategy when creating new campaigns or initiatives.
Lessons include:
– Defining your offering: finding your niche
– Defining your Target Audience and ICP
– Importance of Branding
– Conducting effective Market Research
– What does your funnel look like?
– Identifying your USPs
– Products and Services: Establishing your value and costs
– Presenting your Marketing Strategy
– Financial Summary: Start-up and Forecasting
– Processes & Documentation
– Quotation and Invoice Templates
– Registering your business online
– Elevator Pitch
– Business Plan Template
Creating a Content Marketing Strategy
In this module we’ll be working from the ground up and stripping everything back to basics. We can’t create a content calendar without looking at what it is that you would like social media to do for your business and in turn, what it can do for your audience.
Content is a powerful marketing tool which is why we need to make sure that the content you’re posting reflects what your business does and what it stands for. We also need to put your target market first and ensure that the content is fit for purpose and relevant for your ideal audience. Otherwise, you could be putting content out that you think your audience will like, but not know if it truly reflects your brand and is working towards your overall business goals, or if it will help your audience to connect with your brand.
Lessons include:
– Why content is so important
– Content Formats Explained
– How to effectively repurpose your content
– Ensuring your content best serves your target audience
– Defining your content pillars
– Understanding SEO and keywords
– Creating your Content Calendar
– Content Calendar Template
– Becoming content savvy
– Some extra spice ?
How to create your own website
In today’s world, websites are your virtual business cards. A good website tells the story of your brand, and helps potential customers get to know your brand. Although every website has it’s own goal, and there isn’t necessarily a ‘one-size-fits-all’ approach, in this module we’ll be showing you how to create your own website, and some best practices to help achieve your business objectives.
Lessons include:
– What makes a good website?
– Defining and structuring your website
– Domains and web hosting explained
– Content Management Systems (CMS)
– Ensuring your website shows up online
– How to conduct a successful website audit
– Website Audit Worksheet Template
How to successfully build your client base
Lessons include:
– Leveraging your personal network and brand
– Data isn’t dead: why you should build an email database
– Inbound vs Outbound Marketing
– Creating content that converts
– Harnessing the power of organic content creation
– Hashtag Tracker Template
Running your Social Media Channels
Lessons include:
– Managing your Facebook Account
– Managing your Instagram Account
– Managing your TikTok Account
– Managing your Pinterest Account
– Managing your YouTube Account
– Managing your Linkedin Account
– Managing your Twitter Account
Paid Social Media Ads
Lessons include:
– Understanding Paid Social Media
– Facebook & Instagram Ad Manager Overview (Including Top Tips and Best Practices)
– Linkedin Campaign Manager Overview (Including Top Tips and Best Practices)
– TikTok Ad Manager Overview (Including Top Tips and Best Practices)
– Pinterest Ad Manager Overview (Including Top Tips and Best Practices)
Google & Bing Advertising
Lessons include:
– Understanding the different types of ads
– Why your business should be using Pay Per Click Advertising
– Google Ads Account Overview
– How to conduct effective keyword research
– Top tips and best practices
How to set up Google Analytics
Lessons include:
– Why analytics are important to your business
– How to link Google Analytics to your website
– The difference between Universal Analytics and GA4
– How to utilise your data to drive your business forward
– How to set up Custom Conversions and Goals
Templates and Worksheets
Downloadable Templates and Worksheets include:
– Daily, Weekly and Monthly Planner
– Hashtag Tracker
– Website Audit Worksheet
– Content Calendar Template
– Business Plan Template
– Quotation & Invoice Template
What will you receive?
Lifetime access to our all-in-one course
You’ll have instant access to our online course for you to work through at your own pace. Likewise, with every new update, module or template we create, you’ll receive these too! This course is truly all-encompassing, and includes all of our eBooks, templates and downloadable resources.
Exclusive Access to
Facebook Support Group
When you purchase one of our e-books, you will be invited to join our community of like-minded entrepreneurs. Here you can network, ask questions and share your story! We go beyond end-to-end service and support and love to make meaningful life-long connections with our customers and clients.
Are you ready to take your business to the next level?
Simply purchase access to our course by clicking the button below.
You will then be sent an email with further instructions on how to join our Exclusive Facebook Support Group, as well as a link and log in to your course.
I have learnt so much from the info you have provided so far!
The two of you are very personable and hugely experienced – both of which I appreciated as a rookie! I trust your experience and recommendations – partly because you are using data to drive decisions. The level of detail you provided in your original proposal was amazing (e.g. what you were going to provide and when), as well as the level of detail you gave within the deliverables – again, this gave me confidence to trust your guidance, as well as learning a lot about my own market, competitor and customer preferences.
Very positive experience overall. I would love to work with you again!
Brands we work with
Not quite ready for the investment?
We've tried our hardest to imbue as much knowledge as possible into our course, as well as ensuring both our courses and eBooks are suitable for everyone, no matter how far you are along your journey.
With that being said, we appreciate that as a small business, you may not have the funds right away to invest in our course - which is why we share free content, templates, tips and tricks in our newsletter and across our social media to keep you going until you're ready to invest in our course, or one of our eBooks.
Simply click the button below to join our newsletter list
Frequently Asked Questions
How do I access the course?
You will receive an automatic email once you have purchased the course through our online store.
This will prompt you to create an account if you haven't already done so - which I will use to access the course through the links in the email.
Lifetime access? What does that mean?
No matter what module we update, you will always have access to our course. So not only do you receive all of the knowledge and content from our eBooks, within the course, but you will also receive any piece of content we release in the future. If the cost of our course increases in the future, you will not be required to pay the revised prices.
What happens if I lose my login and can't access the course?
We highly recommend you make a note of your login details. Most computers and smartphones will do this for you, but in the unfortunate circumstance you lose your login details, you can reset your password by clicking the 'Forgotten my password' link when trying to log in. If you don't know your email you can click 'Forgotten my email'. If you are unable to resolve your access issues please feel free to drop us a message via our contact form.
Is the course suitable for beginners or advanced learners?
Both! We've tried our hardest to keep our course and eBooks accessible for all levels of learning. So whether you're new to digital marketing or you've had some experience, and you're looking to take things to the next level - we tried our hardest when creating the course to keep the contents as versatile as possible. Likewise, we've also tried to ensure there's a variety of learning formats; as an example, if you're someone who prefers activity-based learning, or you retain information easier through video format - you'll find a mix of mediums throughout the course including flashcards, quizzes and more!
Will I receive a certificate or accreditation upon completion of the course?
You will receive a personalised certificate when you complete our course, however, at this moment in time you will not receive a formal accreditation. This is something we are very keen to obtain, and we will be looking to roll this out in the future.
Can I access the course material at any time, or do I have to follow a specific schedule?
In short, you can access the course material at any time provided you have a connection to the internet. Our eBooks are printable and will automatically be downloaded to your device and sent to your email upon purchase - so these can technically be used 'offline', whereas our course is purely online based at this time.
In regards to a schedule, one of the benefits of our course is that there is no time limit or schedule when it comes to learning. We wanted to keep things flexible for our learners, so you can pick things up as and when you please.
Is there a community or forum where I can interact with other learners and The Business Tea team?
There is indeed! Upon purchasing any of our eBooks or course, you will receive a link to our Exclusive Facebook Support Group where we share ideas, exclusive content and respond to questions and queries from members of our learner/entrepreneur community. We promote an inclusive environment, where we help each other succeed and achieve individual goals.
If you're not on Facebook, and you've purchased one of our eBooks or course, you can reach out to us directly through our contact form, or by emailing us at hello@thebusinesstea.co.uk.
Can I apply techniques taught in this course to my specific industry or niche?
The short answer here is yes, you can apply techniques taught in this course to your business to help accelerate growth and achieve your business objectives. However, as mentioned across our eBooks, Course and Social Media Channels - it's important to note that not all techniques will work for your business and audience. It's important you do your own research using the tips and tricks we provide to get the best results for your specific industry or niche. What we will add, is if you would like bespoke advice or support, simply drop us a message in our Exclusive Facebook Support Group and we'd be more than happy to point you in the right direction or share our thoughts!
What sets this course apart from other online digital marketing courses?
Great question! As you may have seen on our website or through our social content, unlike some of our "competitors", we didn't start The Business Tea because we just fancied it, and we liked the business model. We've both worked our way up through marketing as an industry from entry and executive roles up to senior leadership roles across a variety of industries and sizes. We have a cumulation of over 20 years of experience working for both global brands and fast growing smaller businesses - and we have a wealth of experience we want to share with you to help YOU get a slice of that pie doing what YOU love.