Description
Modules & Lessons:
Creating a Business Plan
– Defining your offering: finding your niche
– Defining your Target Audience and ICP
– Importance of Branding
– Conducting effective Market Research
– What does your funnel look like?
– Identifying your USPs
– Products and Services: Establishing your value and costs
– Presenting your Marketing Strategy
– Financial Summary: Start-up and Forecasting
– Processes & Documentation
– Quotation and Invoice Templates
– Registering your business online
– Elevator Pitch
– Business Plan Template
Creating a Content Marketing Strategy
– Why content is so important
– Content Formats Explained
– How to effectively repurpose your content
– Ensuring your content best serves your target audience
– Defining your content pillars
– Understanding SEO and keywords
– Creating your Content Calendar
– Content Calendar Template
– Becoming content savvy
– Some extra spice ?
How to create your own website
– What makes a good website?
– Defining and structuring your website
– Domains and web hosting explained
– Content Management Systems (CMS)
– Ensuring your website shows up online
– How to conduct a successful website audit
– Website Audit Worksheet Template
How to successfully build your client base
– Leveraging your personal network and brand
– Data isn’t dead: why you should build an email database
– Inbound vs Outbound Marketing
– Creating content that converts
– Harnessing the power of organic content creation
– Hashtag Tracker Template
Running your Social Media Channels
– Managing your Facebook Account
– Managing your Instagram Account
– Managing your TikTok Account
– Managing your Pinterest Account
– Managing your YouTube Account
– Managing your Linkedin Account
– Managing your Twitter Account
Paid Social Media Ads
– Understanding Paid Social Media
– Facebook & Instagram Ad Manager Overview (Including Top Tips and Best Practices)
– Linkedin Campaign Manager Overview (Including Top Tips and Best Practices)
– TikTok Ad Manager Overview (Including Top Tips and Best Practices)
– Pinterest Ad Manager Overview (Including Top Tips and Best Practices)
Google & Bing Advertising
– Understanding the different types of ads
– Why your business should be using Pay Per Click Advertising
– Google Ads Account Overview
– How to conduct effective keyword research
– Top tips and best practices
How to set up Google Analytics
– Why analytics are important to your business
– How to link Google Analytics to your website
– The difference between Universal Analytics and GA4
– How to utilise your data to drive your business forward
– How to set up Custom Conversions and Goals
Templates and Worksheets
– Daily, Weekly and Monthly Planner
– Hashtag Tracker
– Website Audit Worksheet
– Content Calendar Template
– Business Plan Template
– Quotation & Invoice Template