In recent months, the future of TikTok in the United States has been uncertain, with talks of a potential ban looming over the popular social media platform. This debate has been fuelled by concerns over data privacy and …
Social Media Marketing
Why small businesses should embrace Social Media Marketing in 2025
Did you know that 4.9 billion people worldwide use social media, with the average user spending nearly 2.5 hours daily on these platforms? According to DataReportal, this equates to nearly 40% of waking hours spent on …
The difference between Instagram Reels and TikTok’s Video Algorithms: what your small business needs to know entering 2025
Social media algorithms significantly impact small businesses, often reducing their organic reach and making it challenging to compete with larger brands, especially when not utilising engaging content formats like …
Hashtags in 2025: Are they still relevant in social media marketing?
In the ever-evolving landscape of social media, hashtags have sparked countless debates among marketers and users alike. Are they still worth the effort, or has their significance diminished with the rise of advanced …