When it comes to promoting a small business, the age-old debate of digital marketing versus traditional marketing is one that many entrepreneurs face. As a small business owner, you want to make sure you are investing …
Digital Marketing
PPC Explained: What you need to know as a small business
As a small business owner diving into the world of digital marketing, it can be overwhelming to navigate the various channels and strategies available. One powerful tool that can significantly impact your online presence …
The difference between Instagram Reels and TikTok’s Video Algorithms: what your small business needs to know entering 2025
Social media algorithms significantly impact small businesses, often reducing their organic reach and making it challenging to compete with larger brands, especially when not utilising engaging content formats like …
The top red flags when choosing a digital marketing agency
Did you know that as of January 2024, there were over 430,000 marketing and advertising agencies worldwide, reflecting a 2.6% year-on-year growth? With so many options, finding the right digital marketing agency for your …