Who are we?
We’re a sibling duo Sarah and Ross,
also known as The Business Tea.
Simply put, we help businesses and entrepreneurs to maximise their opportunities online. Using our combined 20 years of industry experience, we give clarity, direction, and actionable strategies for showing up online in the best way possible to achieve your business goals.
We are your marketing expert partners; so regardless of whether you’re looking for strategic consultation, tactical advice or someone to do the heavy lifting for you – we’ve got you covered.
Why ‘The Business Tea’?
In many social groups, ‘tea’ means ‘truth’. “What’s the tea?” and “Spill the tea” are commonly used phrases in today’s culture.
We wanted to create an identifiable brand that eliminates the unnecessary nonsense commonly associated with digital marketing. In our opinion, this noise delays brands from achieving the results they desire, which is why we are here to give you The Business Tea.
Our approach is relaxed, friendly and accountable – and we like to describe our calls with clients like ‘having a brew with a friend’.
Our Vision & Mission
Vision: “A society in which gatekeeping marketing and business secrets is a thing of the past, and everybody has the resources and knowledge to make impactful change in their business”
Mission: To help give entrepreneurs and businesses who are seeking strategic, tactical or execution support a clear path to success.
A bit about Sarah …
With over a decade of experience across agency and in-house marketing roles, Sarah is a seasoned marketing professional who brings a grounded, practical approach to marketing. She has a diverse marketing skill set spanning B2B, B2C, and third-sector organisations — including charity and purpose-led businesses.
After achieving a first-class honours degree in Business Management from one of the UK’s leading business schools, Sarah built her career designing and delivering marketing strategies for businesses operating at regional, national, and international levels. Her work is rooted in clarity, commercial thinking, and focusing on what will deliver the greatest impact.
Sarah began her career at a global advertising agency, where she developed a strong foundation in consumer behaviour, market analysis, and go-to-market strategy. Since then, she has continued to strengthen her expertise across brand strategy, content and social media marketing, and business-led planning. In her most recent role, Sarah sat on the Senior Leadership Team and was the business’s marketing lead, contributing directly to commercial decision-making, long-term strategy, and sustainable growth — not just executing marketing, but shaping the direction of the business itself.
Known for her ability to cut through noise and complexity, Sarah specialises in turning big ideas into clear, actionable plans that teams can actually execute. She is passionate about helping businesses feel more confident and in control of their marketing — without the jargon, fluff, or gatekeeping — which sits at the heart of The Business Tea.
A bit about Ross …
Establishing his first business in 2011, as well as having worked for both agency and in-house corporate marketing teams, Ross brings a wealth of expertise to The Business Tea. His marketing journey began in the fast-paced world of multinational corporations, where he developed fundamental marketing skills such as copywriting and content creation, whilst developing strategic and leadership skills by managing small specialist marketing teams.
Since his entry into the industry, Ross has demonstrated a proven track record of driving growth and profitability through innovative marketing strategies and effective business planning. His tenure in senior management and individual contributor roles has equipped him with the ability to navigate complex challenges while maintaining a focus on results.
Ross has a flair for visual and creative design, global and public-sector marketing, website strategy and development, paid media advertising (Google Ads, Bing Ads, Paid Social Media), SEO strategies and tactics, account-based marketing, and AI & automation. He is passionate about leveraging his extensive background to empower entrepreneurs and businesses to thrive in today’s competitive landscape.
At The Business Tea, Ross channels his entrepreneurial spirit and corporate acumen to deliver personalised solutions that drive tangible outcomes for clients.
What do we stand for?
At The Business Tea, we stand firm on a no-nonsense approach. Fuelled by our frustration with untapped potential, we’ve harnessed our collective marketing expertise to empower entrepreneurs and businesses to thrive. Our journey is anchored in a passion for growth — not just for ourselves, but for those we serve. With a foundation built on corporate experience and a commitment to unlocking possibilities, we’re here to elevate your vision to new heights.