Services & Packages
At The Business Tea, we specialise in providing no-nonsense, expert-led digital marketing services designed to help your business grow. Whether you’re a small business, start-up, or an established company, we offer a range of tailored marketing packages to meet your specific needs, goals, and budget. From SEO services and content strategy to social media management and paid media campaigns, we’re here to provide the right tools and strategies for your success.
Our services are designed to deliver real, measurable results. Whether it’s enhancing your online visibility with expert SEO services or creating a compelling content strategy that drives engagement, our solutions are tailored to meet your unique needs. Working with us means more than just ticking boxes—we aim to increase your ROI, streamline your marketing efforts, and help you attract, engage, and convert the right audience. With a deep understanding of small business marketing and a no-nonsense approach, we focus on what really matters: growing your business.
Tailored Marketing Services for Every Business Stage
We understand that no two businesses are the same, which is why we’ve created flexible digital marketing packages designed to support you at every stage of your journey. Whether you’re just getting started, looking to grow, or optimising your digital presence, our marketing services can help you achieve results without the fluff.
Pre-launch
For businesses in the ideation or development phase, our Pre-launch services focus on laying a strong foundation for success. From market research to go-to-market strategies, we help you turn your ideas into a viable business ready to hit the ground running.
Start-ups
Start-ups often need to quickly build brand awareness and attract early customers. Our tailored marketing solutions for start-ups are designed to scale your efforts and help you build a solid customer base while optimising your marketing processes.
Small Businesses
Small businesses with established products or services can benefit from our targeted marketing strategies to improve visibility, enhance customer engagement, and drive sustained growth. We focus on refining your digital presence to help you compete effectively.
Established Businesses (SMEs)
For established small to medium enterprises (SMEs), the focus is on scaling and optimising digital marketing efforts. Our strategies help you fine-tune your marketing channels, improve conversion rates, and explore new opportunities for continued business growth.
Enterprise Businesses
Enterprise-level businesses require advanced, data-driven marketing strategies to optimise performance across multiple channels. Our marketing services for enterprises focus on ongoing optimisation, automation, and creating efficient systems that drive measurable results.
Pre-launch Package
Perfect for businesses in the ideation or early development phase.
Our Pre-launch Package is tailored for businesses that are preparing to launch but need foundational guidance to validate ideas and create effective go-to-market strategies. With a focus on audits, research, and strategic planning, this package ensures you’re ready for launch with confidence.
What’s included:
- Business Development Session (2 hours) for strategic guidance
- Website Audit (3 hours) to assess launch readiness
- Social Media Channel Audit (3 hours) to ensure online visibility
- Market Research (3 hours) to identify opportunities and competitors
- Content Strategy (3 hours) for pre-launch growth
Start-up Growth Package
Designed for start-ups ready to grow and refine their marketing efforts.
The Start-up Growth Package is ideal for businesses that have recently launched and are looking to scale. It focuses on optimising your SEO, refining your customer journey, and building an impactful content and social media strategy that drives early growth.
What’s included:
- SEO Setup (3 hours) for foundational search engine visibility
- Customer Journey & Tech-stack Review (3 hours) for efficiency improvements
- Social Media Management (2 platforms, 3 months) to grow your brand
- Content Audit (3 hours) to refine your content strategy
- SEO Strategy Session (2 hours) to drive organic traffic
SME Expansion Package
Tailored for small to medium-sized businesses ready to scale.
Our SME Expansion Package is designed for businesses generating consistent revenue but looking to scale up. This package combines comprehensive audits, SEO optimisation, paid media setup, and a long-term content strategy to boost your online presence and conversions.
What’s included:
- Full Website Audit & SEO Optimization (6 hours) for site performance
- Paid Media Campaign Setup (Google & Meta) to drive traffic
- Content Strategy Development (3 months) to build your content plan
- Email Marketing Nurturing Cadences using your existing setup
- SEO Monitoring & Reporting (1-3 months) for ongoing optimisation
Established Business Package
For established businesses seeking continuous growth and digital optimisation.
The Established Business Package offers both immediate support and ongoing maintenance to help established businesses grow their digital marketing efforts. With a focus on advanced SEO, paid media optimisation, and long-term strategy, this package is perfect for those looking to enhance ROI across digital channels.
What’s included:
- Advanced SEO Audit & Implementation (6 hours) for organic growth
- Comprehensive Social Media Strategy (3 platforms, 6 months)
- Paid Media Optimisation (Google, Meta, LinkedIn) to improve ad performance
- Conversion Rate Optimisation (3 hours) to boost sales and leads
- Monthly Analytics & Performance Reviews (6 months) for ongoing insights
(with an option for recurring maintenance fees)
Enterprise Business Package
Tailored for enterprise businesses seeking scalable, data-driven marketing solutions.
Our Enterprise Business Package is designed for large companies looking for advanced digital marketing strategies that drive measurable growth. This package focuses on multi-channel optimisation, automation, and a data-driven approach to boost performance and ROI.
What’s included:
- Digital Marketing Strategy Development – A comprehensive strategy aligned with your business goals, covering SEO, content, paid media, and CRM systems.
- SEO Audit & Technical Optimisation – In-depth website SEO analysis and improvements, including technical SEO fixes for better search engine rankings.
- Paid Media Campaign Management (Google, Meta, LinkedIn) – Ongoing management and optimisation of paid campaigns to target and engage your audience.
- CRM Automation & Workflow Optimization – AI-driven automations to streamline CRM processes and enhance customer experiences.
- Conversion Rate Optimization (CRO) – Strategies to improve your website’s conversion rates and turn visitors into leads or customers.
- Content Strategy & Development – Long-term content creation strategy to drive engagement and support business goals.
- Data Analytics & Performance Reporting – Monthly performance reviews and analytics to track key metrics and identify optimisation opportunities.
- Marketing Automation & AI Integration – AI-powered tools to automate and personalise your marketing efforts for better scalability.
- Email Marketing Campaign Management – End-to-end management of email marketing campaigns to improve engagement and conversion rates.
- Enterprise-Level Social Media Management – Advanced social media strategies for up to 5 platforms, including influencer partnerships and paid promotions.
- Regular Strategic Reviews & Consultations – Quarterly strategic reviews to assess performance and make necessary adjustments.
Frequently Asked Questions
What digital marketing services do you offer for small businesses?
At The Business Tea, we offer a range of digital marketing services tailored for small businesses, including SEO services, content strategy, social media management, paid media set-up and optimisation, and email marketing. Our goal is to help small businesses improve their online visibility, engage their target audience, and increase conversions.
How can digital marketing help grow my start-up?
Our start-up marketing services are designed to help you gain traction and build brand awareness. Through SEO optimisation, tailored content strategies and targeted paid media campaigns, we help you attract new customers, increase your website traffic, and grow your brand from the ground up. Whether you just have an idea, or you’re still finding your feet in the market, we’re using our combined 20 years of experience as well as first-hand experience to help you skip the bumps in the road and drive straight for success.
What is included in your SME Expansion Package?
Our SME Expansion Package is designed for small to medium-sized businesses looking to scale. It includes a full website audit and SEO optimisation, paid media campaign setup (focusing on Paid Search and Paid Social), content strategy development, email marketing nurturing cadences, and SEO monitoring and reporting. These services work together to boost your online presence and conversions, helping your SME scale to new heights.
What’s the difference between your packages for small businesses and enterprise-level companies?
Our small business marketing packages are designed to keep affordability in mind, focusing on foundational marketing efforts and prioritisation of initial impact for small businesses. Our Enterprise Business Package, on the other hand, includes advanced services like multi-channel optimisation, AI automation and conversion rate optimisation to support larger companies with more complex needs. Enterprise packages are for already established, larger businesses that are looking to outsource marketing efforts and bring in the experts, whereas small business packages help you get started.
How do your digital marketing services support online visibility for small businesses?
We provide a comprehensive mix of digital marketing services that help small businesses improve their rankings on search engines and help attract the right audience to your brand. Our services include everything from content, social, website and technical SEO audits, all the way through to on-page optimisation, demand generation and acquisition activities. By using a mix of tactics that work hand-in-hand, we work closely with you to drive efficiencies, create prospect and customer journeys that build credibility, and eventually grow your small business.
Do you offer flexible marketing services for small businesses?
Yes! We understand that small businesses need flexibility, which is why our marketing services are designed to be adaptable and scalable. Whether you need ongoing support or help with a specific campaign, we can tailor our services to suit your needs and budget. Simply drop us a message and we’ll reach out for more information on how we can help!
Can you help with social media management for small businesses?
Absolutely! We offer social media management services that help small businesses engage their audience on platforms like Facebook, Instagram, YouTube/TikTok and LinkedIn. We create content, manage your social presence, and can also run targeted ads to ensure you reach the right audience in the most efficient way possible.
How do your content marketing services benefit small businesses?
Our content marketing services are designed to help small businesses create valuable, engaging content that attracts and nurtures potential customers. From blog posts and articles to email campaigns and lead magnets, we help position your business as an authority in your niche while driving relevant, high-intent traffic to your website.
What can I expect from your SEO services for small businesses?
Our SEO services for small businesses focus on improving your website’s search engine ranking, domain authority and health score. We start with a detailed SEO audit, perform detailed keyword and competitor keyword research – and can even optimise your site’s content and structure to ensure it’s search engine-friendly so you don’t have to. We also offer ongoing SEO monitoring and updates to maintain your site’s visibility and to identify any emerging trends and opportunities; keeping you up to speed with the market search demand so you can focus on the day-to-day running of your small business.
Do you offer marketing services for start-ups with a limited budget?
Yes, we have several marketing packages and services designed for start-ups and small businesses with limited budgets. We know first-hand how challenging it can be to scale your small business when the cash flow isn’t quite there yet, which is why we’ve tried to keep our small business and start-up pricing competitive, and accessible. We also offer flexible payment options, which can be paced to your business’ success; ensuring you get the best results for your brand without breaking the bank.
How do you track the success of your digital marketing campaigns?
We use advanced analytics and performance reporting to track the success of your digital marketing campaigns and activities. Using platforms like Google Analytics 4, we measure metrics such as website traffic, engagement, conversions, and ROI to ensure that our strategies are delivering tangible results for your business.
Can you help optimise my website for conversions?
Yes, we offer conversion rate optimisation (CRO) services to help improve your website’s performance. We’ll analyse user behaviour on your site, make data-driven recommendations, and implement changes to increase the percentage of visitors who convert into customers. Using platforms such as Google Optimise, we ensure that any recommendations are data-driven and tested.
How do I know which marketing package is right for my business?
We offer several marketing packages tailored to different business sizes and goals, including Pre-launch, Start-up Growth, SME Expansion, and Enterprise Business packages. During an initial consultation, we’ll discuss your needs and help you choose the right package based on your budget, objectives and existing marketing efforts. We aim to meet you where you are, tailoring our approach and tactical, strategic and consultancy support accordingly. Regardless of your business size, we’re your expert partners here to support your and your brand’s focus.
Can you help me set up and manage paid media campaigns and activity?
Absolutely, paid search and social are core pillars of our wheelhouse and we love helping brands start to use paid acquisition tactics to help drive high-intent traffic and engagement. We can help you set up and get started, optimise existing campaigns and activities and ensure you’re reaching the right audience and maximising your return on investment.
What if I only need help with one of the listed items within a package?
We offer flexible solutions and are happy to support one-off projects rather than a package approach. Whether you’re looking for help with a specific aspect of your marketing or need a tailored solution, we’d love to discuss your requirements and see how we can work together.