The Ultimate Guide to Growing your Small Business online using Digital Marketing
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Introduction & Welcome!
Who are we?
What this course includes
Terminology and Disclaimers
3 lessons
Creating a Business Plan
What is a Business Plan?
Why are Unique Selling Points (USPs) important?
Finding Your Niche
Defining your Target Audience and ICP
Conducting effective Market Research
The Importance of Branding
What is a Marketing Funnel?
Presenting your Marketing Strategy
Products & Services: Establishing your value and costs
Financial Summary
Processes & Documentation
Registering your small business online
Creating a killer Small Business Elevator Pitch
13 lessons, 3 quizzes
Creating a Content Marketing Strategy
Creating a Content Marketing Strategy
Preview
Creating content that converts
Content formats explained
How to effectively repurpose your content
Ensuring your content best serves your target audience
Defining your content pillars
Understanding SEO and Keywords
Creating your Content Calendar
Some extra spice: becoming content savvy
9 lessons
How to create your own website
What makes a good website?
Defining and structuring your website
Domains and Web Hosting Explained
Content Management Systems (CMS)
Ensuring your website shows up online
How to conduct a successful website audit
6 lessons
How to successfully build your client base
Leveraging your personal network and brand
Data isn't dead: why you should build an email database
Inbound vs Outbound Marketing
3 lessons
Creating a Content Marketing Strategy
Creating your Content Calendar
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