The Business Tea

Spilling the tea on digital marketing and business

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Welcome to

The Ultimate Guide to
growing your Small Business Online
using Digital Marketing

a course by The Business Tea

23

Total Registered Learners

10343

Learner Follower Count

52

Lessons Completed

2

Course Graduates

The Ultimate Guide to growing your Small Business online contains everything you need to kick-start your small business into the world of digital.

From your business plan, to lead generation: we help you every step of the way to help your business reach new heights!

For those of you who have purchased our course, you’ll see all of the modules unlocked.

If you would like to see if the course is for you, we’ve unlocked the first few modules to give you a taste of what’s to come!

Introduction & Welcome!

In this module we’ll be setting the scene for our course as well as providing you with a brief introduction to who we are. We’ll also be covering some useful information such as a terminology glossary and disclaimers.

Lessons

Who are we? What this course includes Terminology and Disclaimers

Creating a Business Plan

Whether you’re starting your own business, or you’re creating a business plan for potential employers or investors; we’ll be giving you all of the top tips and tricks on how to create a business plan that will stand out above the rest, without doing all of the research! As a small business, you’ll soon realise that you will come across concepts and skills you’ve never even heard of before – and with around 60% of small businesses going bust in the first three years of trading – it’s easy to assume that this is due to roadblocks and obstacles that owners didn’t know how to overcome. In this module, we’ll be diving into the details to ensure your business plan covers all areas.

Lessons

What is a Business Plan? Why are Unique Selling Points (USPs) important? Defining your Target Audience and ICP Conducting effective Market Research The Importance of Branding What is a Marketing Funnel? Presenting your Marketing Strategy Products & Services: Establishing your value and costs Financial Summary Processes & Documentation Registering your small business online Creating a killer Small Business Elevator Pitch

Creating a Content Marketing Strategy

In this module, we’ll be working from the ground up and stripping everything back to basics. We can’t create a content calendar without looking at what it is that you would like social media to do for your business and in turn, what it can do for your audience.

Lessons

Creating a Content Marketing Strategy Preview Creating content that converts Content formats explained How to effectively repurpose your content Ensuring your content best serves your target audience Defining your content pillars Understanding SEO and Keywords Creating your Content Calendar Some extra spice: becoming content savvy

How to create your own website

In this module, we’ll be taking a look at setting up your own website for your business. But first, we wanted to share some tips and tricks on how to make a ‘good website’. Unfortunately, as all businesses are different, we’re unable to provide a ‘one-size-fits-all’ explanation on how you should create your website for your business. We will however stress the importance of tailoring your website to your business needs, and using your analytics (which we’ll cover later in our course) to drive your web design, customer journey and strategy.

Lessons

What makes a good website? Defining and structuring your website Domains and Web Hosting Explained Content Management Systems (CMS) Ensuring your website shows up online How to conduct a successful website audit

How to successfully build your client base

Lessons

Leveraging your personal network and brand Data isn't dead: why you should build an email database Inbound vs Outbound Marketing

Are we missing something?

Although we try our hardest to keep our course updated with all of the latest content to help you grow your small business online, the world of digital marketing and business is ever-evolving!

We try to review and update our course and downloadable resources every few months. When looking at expanding or elevating modules and topics, we look at what our customers have shown particular interest in through course analyics, and the types of conversations happening within our Exclusive Facebook Support Group.

With that being said, if you would like to know more about a specific topic, we’re open to suggestions! Simply fill in the below form, and we’ll review your ideas!

Please note: This form is not to be treated as a general contact form. If you would like to send us a message regarding PR or media enquiries please use our contact form here. Likewise, you can reach out with any questions through our Facebook Group or social media channels.

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