Did you know that 4.9 billion people worldwide use social media, with the average user spending nearly 2.5 hours daily on these platforms? According to DataReportal, this equates to nearly 40% of waking hours spent on …
Small Business
The difference between Instagram Reels and TikTok’s Video Algorithms: what your small business needs to know entering 2025
Social media algorithms significantly impact small businesses, often reducing their organic reach and making it challenging to compete with larger brands, especially when not utilising engaging content formats like …
How freelance marketing support can drive growth for small businesses and start-ups
In today's dynamic digital landscape, small businesses face many challenges, including (but certainly not limited to) distinguishing yourself as a brand, effectively engaging your target audience, growing your brand …
How to overcome decision paralysis as a small business owner
Running a small business is no small feat. From managing day-to-day operations to developing long-term strategies, small business owners juggle countless responsibilities. While the rewards can be immense, the challenges …
Choosing the right digital marketing services for your small business
Navigating the digital landscape as a small business can feel overwhelming. With so many digital marketing services to choose from, how do you ensure you're investing your time and budget wisely? In this post we’ll walk …
The importance of a strong business plan for small businesses
When it comes to running a successful small business, having a solid business plan is absolutely essential. A business plan not only outlines your goals and objectives but also serves as a roadmap for your business's …