What is a small business marketing consultant and how can they help you? If you’re a small business owner, freelancer, or start-up founder, chances are you’ve already Googled your way through dozens of marketing tips. …
Business Advice
The difference between Instagram Reels and TikTok’s Video Algorithms: what your small business needs to know entering 2025
Social media algorithms significantly impact small businesses, often reducing their organic reach and making it challenging to compete with larger brands, especially when not utilising engaging content formats like …
The top red flags when choosing a digital marketing agency
Did you know that as of January 2024, there were over 430,000 marketing and advertising agencies worldwide, reflecting a 2.6% year-on-year growth? With so many options, finding the right digital marketing agency for your …
How to overcome decision paralysis as a small business owner
Running a small business is no small feat. From managing day-to-day operations to developing long-term strategies, small business owners juggle countless responsibilities. While the rewards can be immense, the challenges …
Hashtags in 2025: Are they still relevant in social media marketing?
In the ever-evolving landscape of social media, hashtags have sparked countless debates among marketers and users alike. Are they still worth the effort, or has their significance diminished with the rise of advanced …
Choosing the right digital marketing services for your small business
Navigating the digital landscape as a small business can feel overwhelming. With so many digital marketing services to choose from, how do you ensure you're investing your time and budget wisely? In this post we’ll walk …